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 | 6 Key Points to Evaluate Online Lenders |
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3. Popularity and Reputation
I’m sure you learned in high-school, that popularity and reputation aren’t everything. However, just like in the real world, it is important to gather information on these two key points, and use them as a gauge.
a) By typing your lenders URL into http://www.alexa.com, you will be able to ascertain how popular your lenders site is, because Alexa will tell you how much visitor traffic the site gets. This isn’t a science, and popularity isn’t everything. For example, an extremely popular website could treat you like a number, and a relatively new lender or smaller institution, might not be frequently visited, but still be a perfectly viable choice. So, review popularity alongside rock-solid common sense.
b) Say, why not check out your prospective lenders reputation, by going to the online Better Business Bureau, http://bbbonline.com and checking the Reliability Report? This report will provide you with corporate information (such as name, address, phone number), BBB membership information, whether or not the lender is a participant of the “BBB Online” program, along with a complaint history, and each complaints final resolution.
c) These aren’t the only methods for gauging popularity and reputation, of course. You can talk to people, go to chatrooms, conduct search-engine research, etc. Again, popularity and reputation aren’t everything, but keep them in mind while exploring lenders, both online and in the real world of course.
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