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6 Key Points to Evaluate Online Lenders
By Tom Levine 3 of 5

 

 

 

2. Design:

The storefront of the online world, is the website. Therefore, it is important that you examine the sites design, and evaluate it, much the same way that you evaluate an office or store as you walk in the front door. Let me give you a couple things to consider:

a) Is it a fast-loading site, or are you waiting forever?

b) Is it straightforward or elusive? Can you glean important, direct information from the homepage, or does the site appear to coax you in deeper?

c) Are you inundated with pop-ups, pop-unders, and other in-your-face ads, or does the site seem helpful?

Remember, how the lender presents themselves online, is a reflection of their business philosophy, and it tells you a lot about what kind of lender they may be, after you sign on the bottom line.

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