6 Key Points to Evaluate Online Lenders
By Tom
Levine 2of 5 1.
Privacy: In the modern world of ecommerce, it is essential
that all respectable businesses honor your right to privacy: a)
Check for a posted PRIVACY POLICY, prominently displayed on the homepage
of your prospective lenders site. Read it. Does it make sense to you?
Does it address how they will use your email address, your name, and
your private information? b) Do they ask for things that may seem
unreasonable at this stage of the game? Be wary of requests for credit
card numbers, social security numbers, and similar information that may
not be appropriate early on, for example, when you are filling out the
initial, short form. Naturally, your lender will need that information
down the road, but certainly not right out of the gate, when initiating
the first steps towards a relationship with you. c) Is the lender
a member of a posted, third party, privacy program? For example, TRUSTe
is one such independent company that will designate a member site. You
can look for their emblem, and similar third-party companies. This is
not a requirement for securing a good privacy policy; however, it is
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